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The Jump 2014: celebrities for sports-based TV show
The Jump 2014: celebs including Sinitta sign up
The reality/talent show market is already pretty crowded; we've got celebrities on ice, celebrities cooking, celebrities diving, celebrities dancing, celebrities in a house... Now, courtesy of Channel 4, we have 12 celebrities ski-suited and booted and ready to take part in The Jump, a new winter sports-based series.
Some familiar (and not-so-familiar, it has to be said) faces will be competing in sports including bobsleigh, skeleton, speed-skating, slalom skiing and cross-country skiing to see who emerges as top dog.
The worst performers have to brave a huge ski jump to stay in the competition. Now that's a bit different from having to dance again or repeat a skating routine.
Among the names to sign up are: Richie Neville of reformed boyband 5ive, comedian Marcus Bridgestock, hairdresser Nicky Clark, socialite Henry Conway, ex-cricketer Darren Gough, Olympian Sir Steve Redgrave, presenter Anthea Turner, ex-The Only Way Is Essex cast member Amy Childs, presenter Melinda Messenger, TV presenter Laura Hamilton, Sinitta and ex-Pussycat Doll and presenter Kimberly Wyatt.
An illustration of the perils of this game show, Flash Gordon actor Sam Jones has been forced to pull out because of a shoulder injury. Socialite and TV star Tara Palmer-Tomkinson has already quit and has been replaced.
Winter Olympics stars skier Graham Bell and skeleton gold medallist Amy Williams will be among those training the hopefuls. The celebs will also be coached by Eddie 'The Eagle' Edwards; the winner of ITVs celebrity diving series Splash! in 2013 will be teaching the stars how to ski jump.
The show starts on Channel 4 at 8pm on Sunday 26 January, but will it be a success? There is no magic formula to determine whether the viewing public will embrace a new format or not.
A winter sports series is definitely a marked contrast to the likes of Celebrity Big Brother and Splash!, however ITV tried something similar with 71 Degrees North and it was axed after two series. In addition, The Jump faces BBC1's ratings behemoth Call The Midwife and it will go up against All Star Family Fortunes on ITV.
Ultimately, it may well come down to how badly viewers want to see Sinitta and Amy Childs attempt a ski jump.
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