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Holly and Phillip in ratings battle
Holly Willoughby and Phillip Schofield
They may appear to be the best of friends on screen, but now Holly Willoughby and Phillip Schofield are going to have to brace themselves for a tense television ratings battle against each other.
Holly presents the prime time Saturday night show The Voice and with Reggie Yates on BBC1 and Phillip's popular ITV game show The Cube, is set to make a return on 14 April, meaning the two shows will clash against each other.
Yikes! We can't imagine that Holly and Phillip are too pleased with the prospect of pitching against each other!
The Daily Mirror reported that a source told them: "This smacks of desperation. They (ITV) are running scared and to pit Phillip against Holly is the last throw of the dice."
The source added: "They are going to any lengths to beat The Voice and damage its ratings but they are on a losing wicket."
We doubt that the upcoming television war will affect Holly and Phillip's friendship too much though, as the pair have always been supportive of each other's ventures - in fact, we reckon they'll have a good old giggle about it!
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