Interview with Adam Corbally, fired from The Apprentice 2012
Adam Corbally is the latest candidate to be fired by Lord Sugar.
MSN TV chat to the cheeky Adam Corbally about being on the show and he reveals what he really thinks of his fellow candidates.
Was your experience on the show everything that you thought it would be?
It was everything that I expected and more. I'm very, very grateful for the opportunity and I am proud of myself for putting my money where my mouth is and doing well. I've been a massive fan of the show and I used to watch it and say what the candidates had done wrong, like a lot of the nation does. The show didn't really appeal to me until the format changed and it went from being employed by Lord Sugar to being his business partner. That's when I applied and it was an amazing experience and I loved it.
You say you used to watch the show - is being a candidate harder than it looks?
A million times harder by far! I've got so much respect for every previous candidate, whether they went out on stage one or whether they won it. I know how tough it is - it's mentally and physically gruelling. Even though I'm not scared of physical and mental hard work - I'm a market trader so I'm out some mornings at 3, 4 am and don't get home to 10pm. But, even for me it was tough.
What would you say are your highlights and lowlights of being on the show?
My lowlight was being fired by Lord Sugar! The highlight for me was probably the art task; it was my time to shine and I did. At the start of the process, I said I would be the best sales person that the process has ever seen - I proved that in every sales task across the board. The art task was a lovely evening for me and I got to meet some lovely, interesting people. I hosted and did the sales throughout the night and I really enjoyed it. I hosted a couple of them since and I've got some more planned. I love art, so it's great.
You said your lowlight was obviously being fired - was it a surprise when Lord Sugar fired you?
I'm always surprised when Lord Sugar fires someone. I think each one of the people who got fired didn't know that they were going to go. If it was my time to go, well it's his money, his decision and I respect that, not a problem at all. The show gave me a platform to showcase my talents and has created a lot of great opportunities for me, so I am grateful. I proved to be the person who I said I was at the start of the process. A lot of people make claims that they couldn't back-up. For me, I backed up what I said with what I do.
How did you get on with the other candidates?
I didn't go in the process to make friends, but it would have been hard not to when you're living with a bunch of people. They're an amazing bunch and after everything, I respect every single one of them. I would say that I got on with some people more than others. If you were on my team, you were always going to have a laugh. We might not have won, but we had fun!
You were the project manager in the luxury brand task - where did you think you went wrong?
What went wrong is that the final task becomes a bit of a game-changer really - it goes from team united, to team divided. It becomes very apparent that the candidates all have their eyes on the prize at that point. They all start to be very arsey and very hard to work with and that showed in task ten with Gabrielle and Stephen!
Unfortunately, it is a game changer and people's attitudes do change. With Nick and Jade, they were very negative throughout the task and they were very hard to manage and very hard to work with. My attitude was always; let's try and win it and if we don't win it, let's talk about what went wrong.
But, theirs was; let's talk about what went wrong before we even won it or tried to win it. I was like, 'You know what? We might win this.' But it's a hard situation. If it was my own show, I would have fired them both, as I would have done a better job, but unfortunately you can't do that and you have to work with what you're given. That's what I did and they didn't want to co-operate, the presentation was very sloppy as they didn't want to practice!
I'm not a miracle worker! I think Nick has fluked his way to the final and Jade has got to the final through just showing passion really. You have to remember though, that Jade is a super-fan of the show and has applied seven or eight times and she applied when you won a job with Lord Sugar and she applied when it was an investment opportunity.
The programme didn't appeal to me when you won a job with Lord Sugar, I applied when it changed. So, you have to question her motive - does she just want to get on the telly? What's she playing at? I think she's as surprised as anyone that she made it into the final. There are only a few days until the final and I don't even know if Lord Sugar knows who Nick is to be honest...
Who's your tip to win?
My tip to win is Ricky Martin. I love the guy. I think he's absolutely on-the-money, he's very able, he's battled his way through, he's been in the boardroom so many times, it's like his second home.
What would you have done with Lord Sugar if you had won?
It is an invention, it's a product and I've got an investor on board, it's in production at the moment, so hopefully it'll be around for Christmas. It's a bit top-secret at the moment!
Would you ever consider doing more television work?
Yeah, I love being on the telly. Obviously, I'm a big character and I've been approached by a couple of companies with media opportunities and I'm really excited about it!
Recap - Episode 11
In episode 11 of The Apprentice, Lord Sugar gave the teams a task to launch an affordable luxury product and pitch it to a room of industry experts. Ricky was product manager in Sterling and Adam was the project manager of Phoenix.
In the task, team Phoenix opted to launch a confectionary range and Sterling chose to launch a male-grooming range, called Modern Gentleman.
In the boardroom, Lord Sugar addressed Ricky and explained that he felt that the branding for his grooming product was a bit boring, stating, "a quality product looks the business, that didn't look the business to me."
Turning to Phoenix, Lord Sugar informed Project Manager Adam that he was impressed with the visuals of their prototype shop, however he questioned their behaviour at the boutique chocolate shop. Jade informed Lord Sugar that she had devised the brand name and Nick Holzherr supported this, saying, "Absolute credit to Jade. She came up with the name, she came up with quite a few of the product ideas."
Next, after he clarified that he has taken notice of the feedback from the business advisors as well as what he had seen firsthand, Lord Sugar to revealed the all important results:
In the end, Lord Sugar felt that Sterling had the better business proposition as it was far more professional and thought out.
Lord Sugar questioned Phoenix's pricing strategy, saying, "the price doesn't stand up in the mass market superstores, because it's too expensive, and the price in the luxury store that you had wasn't expensive enough."
In the end, Adam is the one who is fired.