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07/02/2013 15:13 | By Lorna Cooper, MSN TV
Dallas on Channel 5: 10 reasons it flopped
Dallas booted into graveyard slot by Channel 5
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When Channel 5 announced it had picked up the TNT reboot of Dallas in 2012, the excitement was palpable. Thrilled at its acquisition, the broadcaster threw a lavish party to launch the series in style with cast members Larry Hagman, Patrick Duffy, Linda Gray, Josh Henderson, Jesse Metcalfe, Brenda Strong, Julie Gonzalo and Jordana Brewster.
However, a few months on and it's an entirely different story; due to falling overnight ratings, Channel 5 is to move season two episodes of Dallas from its primetime 9pm slot to a graveyard placement of 11pm from Tuesday 19 February.
When Dallas kicked off on Channel 5, the premiere secured 3m overnight viewers, but its most recent episode could only muster 652,000 viewers. That's a staggering loss of nearly 80% of its initial viewership.
A spokesperson at Channel 5 told the Radio Times: "Because Dallas has not performed as well as we wanted, we have moved it to a different time slot."
But Dallas' falling audience numbers are not limited to the UK. In the US, the second season premiere drew 3m viewers on TNT - a drop of nearly 60% on the first season debut in July 2012. And like the UK, the next episode also dropped - a further 25 per cent.
Why is the new Dallas losing viewers? As an ardent fan of the original series, I present 10 reasons that may shed some light on why I believe this vehicle's days are ultimately numbered.
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120Comments
08/02/2013 12:54
I don’t think it’s a flop at all, I love it. The latest episode had so many twists and turns to the story line, I’m hooked! I’m sure I’m not the only person who hadn’t realised the second series had started. I don’t normally watch 5 and hadn’t seen any adverts for the new series, could account for the drop in viewer numbers?!
08/02/2013 12:46
The main reason being is it's not the 80's anymore, the time has gone. Plus where Dallas had record viewing figures in the U.K. This was a time when most British households only had 4 channels to choose from, now you get 50+ channels on free view alone.
08/02/2013 13:21
This reboot is fantastic. The writing is great,the mix of the old and new actors is magical. Ch 5 is the wrong home for Dallas. Ch4 at 10pm would have been better. I hope people will start watching as the plots are really thrilling. Dont be too quick to write it off.
08/02/2013 13:48
truth is that the younger generation dont want to watch T.V series like Dallas, they would much perfer to watch reality T.V rubbish and I would put money on it that CH 5 will use there prime time slots to fill with reality rubbish, prob some rubbish with Spedi in it.
08/02/2013 13:34
well im really enjoying the series if its a flop its due to advertising
08/02/2013 13:11
or maybe because there was no advertisement for season 2 - I only just managed to record it in time, never even knew it was back on tv so soon!
08/02/2013 13:26
The reason it has flopped is Larry Hagman no longer been there he was Dallas.
08/02/2013 13:10
I like Dallas and have followed it since the original series
08/02/2013 13:28
The advertising campaign for the new serie was non existant. I didn't even reason it had started. Sure the other missing viewers don't even realise it's on!
08/02/2013 13:22
I wonder ,could it be that at last people have had enough of series that show the kind of excess prevalent in reality shows
on TV (TOWIE,big fat gypsy weddings, and others)a so called drama on TV lauding all these qualities is just a step too far .If you must have reality shows try and feature people who are really living in the real world instead of these spoilt brats whose only grasp on reality extends as far as their parents wallets.
08/02/2013 14:28
can someone tell me what happened to Pam and when and were did Bobby marry Anne thanks
08/02/2013 18:16
well i am loving it still xx
08/02/2013 14:58
Sorry. I can't agree. I loved Dallas first time around and I'm thoroughly enjoying the new series. The younger Ewings are doing a fine job and it just gets better every week.
08/02/2013 13:46
Throw in the odd catfight now and again that involves two of the more attractive females, falling in a trough of water then wallowing around in mud, and i guarantee you'll have a hit.
:)
It did wonders for Sammy Jo & Fallon on Dynasty once.
08/02/2013 14:38
Whoever wrote this article seems to be constantly irritated by Jesse and Jordana (I've noticed the same person criticizing them in earlier 'Dallas' articles).
It annoys me, because you've failed to point out the actual weak link of the show - the miscasting of BRENDA STRONG as Ann, Bobby's new wife. The character is an annoying bore, and the actress makes me feel no sympathy for her.
Replacing Pam with ANYONE (especially her) as Bobby's new wife was a total mistake. You can't match the chemistry that Victoria Principal had with Patrick Duffy.
Unlike the writer of this article, I think Jesse and Jordana ground the show as Chris and Elena. Their coupling reminds me of Bobby and Pam. They ARE believable in the roles. I like Josh Henderson, but John Ross is your average scheming womanizer. I don't understand the fuss over Julie Gonzalo and I hate that they've renamed her Pamela.
Now that Larry Hagman has passed away, I agree that the show has lost its purpose. Sue Ellen only ever worked as his foil. Duffy won't have the sibling rivalry to work with anymore, so he'll probably be relegated to more boring scenes with whiny Ann.
08/02/2013 13:24
C5 will miss a trick if the episodes featuring the passing of JR, are aired at this time.The series fine, but many people of a certain age may wish to participate in puting an old coot to rest! Could cash in with absurdly inappropriate adverts too if you must. The character of JR + Hagman, would highly approve!
08/02/2013 14:39
thats a disgrace. first u move it from wednesday to tuesday evenings,now its going to be on at a ridiculous hour, what was wrong with leaving it at 9pm on a wednesday evening? and you wonder why the ratings have dropped? well there going to be non existant when you move it to 11pm.we dont all have catch up t.v,i for one will sadly have to give it a miss when it changes.larry hagman would turn in his grave,not happy atall
08/02/2013 13:02
Totally agree - I loved Dallas originally, JR was the best villain ever to grace a TV screen - and eagerly looked forward to its return. I did persevere wth the new series and loved those episodes where Larry and Patrick and Linda were back together, and the small scenes with Ken Kercheval and some of the old cast - classic! Unfortunatey, the new charactes are just not strong enough to carry the series and especially now that Larry is no longer with us, I suspect Dallas will soon suffer the same fate! What a shame.
10/02/2013 16:58
putting it on at 11 won't improve ratings, personally i think its a great series.
09/02/2013 12:16
Well i like the new series and I watched Dallas back in the day as well. I think it has its place in TV today even if its not as good as its best... i can remember some series of old Dallas that fell short of the mark but this is still good TV... maybe some more characterisation of the new actors would help. This new series is not disappointing me its good TV that's the aim and it succeeds. More advertising is needed I've seen hardly any compared to last series, which was on a Wednesday by the way... rescheduling will lose more viewers and lose Ch5 the chance to pull back old and new fans
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