07/02/2013 15:13 | By Lorna Cooper, MSN TV
Dallas on Channel 5: 10 reasons it flopped

Dallas booted into graveyard slot by Channel 5

Cast of Dallas including Larry Hagman (© Channel 5)
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When Channel 5 announced it had picked up the TNT reboot of Dallas in 2012, the excitement was palpable. Thrilled at its acquisition, the broadcaster threw a lavish party to launch the series in style with cast members Larry Hagman, Patrick Duffy, Linda Gray, Josh Henderson, Jesse Metcalfe, Brenda Strong, Julie Gonzalo and Jordana Brewster.

However, a few months on and it's an entirely different story; due to falling overnight ratings, Channel 5 is to move season two episodes of Dallas from its primetime 9pm slot to a graveyard placement of 11pm from Tuesday 19 February.

When Dallas kicked off on Channel 5, the premiere secured 3m overnight viewers, but its most recent episode could only muster 652,000 viewers. That's a staggering loss of nearly 80% of its initial viewership.

A spokesperson at Channel 5 told the Radio Times: "Because Dallas has not performed as well as we wanted, we have moved it to a different time slot."

But Dallas' falling audience numbers are not limited to the UK. In the US, the second season premiere drew 3m viewers on TNT - a drop of nearly 60% on the first season debut in July 2012. And like the UK, the next episode also dropped - a further 25 per cent.

Why is the new Dallas losing viewers? As an ardent fan of the original series, I present 10 reasons that may shed some light on why I believe this vehicle's days are ultimately numbered.

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